Content Marketing Made Simple
You may have heard this term being thrown around by some of the industry greats, but do you really know what it is? Content is the backbone of a good marketing plan for your contracting business. It serves the purpose of showing transparency into your company as well as helps you remain relevant in client’s eyes.
What Is Content Creation?
Content Creation 101
Content are pieces of information that are posted onto an online source such as a website or social media. In contracting industries, their purpose is to benefit the user in a manner that teaches them something, whether it’s how to do something or just a bit about the company.
Why Is Content Creation Important?
Creating content in the marketing world is the same as having a healthy diet when you’re trying to lose weight. You can take all the health supplements and buy the best workout videos but at the end of the day if you don’t have a healthy diet, you’re not going to have an easy time trying to lose weight. Content is the same as that healthy diet. You can try all the marketing schemes and tactics you want, and a lot of them work to a certain extent, but when it comes to your contracting business there is very little that can replace honest, consistent content.
How Do You Create Content?
Content can come in several different forms and appear on multiple platforms. Whether it’s shooting a video all the way to writing a blog post, content is everywhere. The hardest step for any contractor to create content is step #1, knowing where to start. You remember when you first started in your industry, you second-guessed everything you did. Even though you knew you were right, you still had hesitations.
Content is the same thing where you need to just take the leap and do it. The best person to create content for your business is you. You know your customers, you know your industry, and you know your company culture. Maybe you’re too busy or want a bit of help to get started, and that’s where we come in. We’re here to help guide you through the content creation process. It can be as easily as having a 3-minute phone call once a week and you providing a few pictures. We’ll handle the rest!
When Should I Get Started On My Content?
Right now! Marketing takes time and patience so the sooner you start this process, the better off you’re going to be. It’s always easier to start with someone to help guide you through the process that’s been in your shoes before.
Just drop us a line and we can chat about how we can make this experience not only effective and easy, but fun!